Production is that act of recording the video. 0000004727 00000 n To motivate your customers to buy your product? Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. To influence key decision-makers in your industry? Knowing  the demographic and psycho-graphic makeup of your target audience is important? Digital Video Camera. You want to produce a quality video that will help you attain your objectives. There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. 0000021746 00000 n Streamline video or photo projects with these production templates and documents. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. Story is the most vital element of your video. To raise awareness about your new product? Your email address will not be published. If you are unfamiliar with video production costs check out our video production cost calculator – it will give you an idea as to what different quality levels of video production cost, then…, Find a video similar to what you are considering and ask potential video production companies “What would a video like this cost to make?”. Even small shakes can … Have they rehearsed their lines or will they be using a Teleprompter? When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. You have to know who your customers and prospects are and you have to develop a differentiated message that will resonate with that specific audience. 0000030530 00000 n You have a great idea and are almost ready for a video shoot. Talent or Presenters – Who is on on camera? By ‘fail’ I mean fail to achieve any measurable business objective. Knowing all the important stages in production is necessary in order to have a great outcome. I suppose that if your concept is epic enough then you could slap a logo on just about any idea and realize some benefit. Are they seriously considering purchasing your product? Shooting a Video: Pre-Production Planning Checklist. Great tool, and of course great ideas. Quite often promotional video projects start off as a concept in search of a purpose. Once all filming is complete, it's time to begin editing.This step will need to be handled by a skilled editor. 0000022141 00000 n 0000030106 00000 n Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. Great post! About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. Support elements:  What support elements are needed to support the message such as: branding, text, animations, CGI, music track, sound effects, etc. 0000036612 00000 n VIDEO PRODUCTION CHECKLIST. The first thing you need to create a video is a way to record it. Too many video production projects start part way through the process – with a ‘cool idea’, a bad idea, a misguided idea or worst of all, no idea at all. The courage part comes in when you have to consider and narrow down ‘personas’ of the people likely to buy your products. Who needs to be involved in the approval process of your video? Below are a couple more suggestions about things to think about when going over your production checklist and preparing for a video production. Video Production Equipment Checklist Camera & lenses Clean lenses and camera mirror Include additional charged batteries Clean and pack UV/ND filters Field monitor (if applicable) Stabilization Tripod and mounting equipment Slider, Gimbal or other stabilization Lights/Background Check bulbs/power Checklist of Video Production Gear. Thanks for sharing! Obviously, the more messages you include, the less likely your audience is to understand and remember any of them. This process has proved invaluable in uncovering stories and reference that no one else would have known about or would have considered. A video post-production checklist will help you make sure you have all the details worked out. With so many moving parts, it’s easy to lose track of something vital. Whose input and perspective would really be of value in the planning process? 0000001327 00000 n Are cut in a way that makes the video easy to understand and follow. Permits – Do you require permits for shooting, sign-off /waivers for people in the video, special insurance, parking access for the crew and equipment, etc.? Knowing the answer to this question will help you determine answers to the next steps in the production process. It allows you to think through the video in a logical fashion and share this vision with others. It breaks down the video into three key components: 1. Video is a powerful storytelling tool and one of the most dynamic forms of online content. Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. If you are creating a product demo, a training video or something else for someone much further along the buying cycle, then these audiences may want more information – they may need more detail. Video shoots, even small ones, are logistically challenging. > Are the pictures vivid and attractive? Video Production Companies – The Evolution of an Industry. H��W�n�6��+�*2�J|I"� �,كf�v�-�Du����]��KR�+�@�&dS��sy�9�f����g����u�]Ⱦԟ���â�Q��$��^�����)�6=��3!lxȐ��@9���X=�%w��O��|<��a���.��]�?���{|���+Yn���R��nH�B�)���\��z���t�|- ^� ��(i� trailer <<6C7B2E5CE93E4DB29A1E5DC59B8CC392>]/Prev 47342/XRefStm 1161>> startxref 0 %%EOF 80 0 obj <>stream 0000004658 00000 n It’s very important that you choose the right type of video to achieve your business goals. Use the following tools and tips to improve your organization’s video storytelling. Weather – Are you shooting outdoors? 0000043675 00000 n 1. What does your audience care about and how does your product or service relate to those concerns? Many thanks for sharing them all. “A video planning checklist is the best way to think through your project before you start.”. Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? 2. On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. . Script/Narration:  What is being said by whom on-screen or as voice-over? Specific marketing video types are best suited to specific points on the customer buying cycle. All are an essential part of ensuring investment in video content is money well spent. 0000004380 00000 n > … Pre-production planning will minimize the risks associated with your project. Write Your Script and Revise It. Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience Have your writer sign an "Assignment of Rights" with the production coordinator. What happens if it rains/snows/hurricanes? 0000000956 00000 n Are they aware of your product? How do you want people to feel after they’ve watched the video? The kind of gadgets really matter as well. 0000001912 00000 n Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks. Read this checklist to prepare everything you need for filming. Video production refers to the process of producing video content. h�b``�e``�� K�P3�0p,``[email protected]��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). this is great! If you consider all of the above steps and take the time to properly consider your video planning checklist, you will have a much higher likelihood of success on your next video production. Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. Shorter is better, but shorter is also harder. 2. This checklist will help you: Manage the budget; Allocate tasks and responsibilities; Realise the creative brief; There are many steps in the lead up to, and post-production, of quality video content. Follow a clear process for all your video marketing. What are the needs, preferences and biases of this audience? The list is infinite but each business objective should have a matching business outcome that you can measure. 0000002857 00000 n Consider the following before you start your next video project: The challenge with the pre-production phase of a video project is that while it’s the most important phase of video production it’s also the hardest to cost-justify. Here we go. Your video project won’t necessarily require each of the steps described below. While promotion and distribution are outside the scope of this post, it’s still important to understand where, how and why people will watch your video. The best way to frame a message is in the form of addressing a specific customer pain-point or problem. Your email address will not be published. Before you start filming, pre-production is a vital step. D id you finally get the green light? It’s relatively easy to cost-out crew, equipment and editing time, but how much is an idea worth? Video colour & contrast. By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… Your video needs to be succinct, it needs to include targeted, relevant information and it has to be interesting. You can actually do this step first to take the hassle out of the many parts involved in creating a video. The storyboard is the physical manifestation of the treatment. Determining a business objective causes you to focus on outcomes. From there you need to flush out the video in detail (typically by scene). Do you use voice-over to support what is being shown? Unfortunately, it’s very difficult to charge for ideas so they typically get wrapped up in execution costs. This step typically requires both research and courage. Marketing Videos – 32 Types That Every Business Should Consider. Start by identifying the goal and purpose of your video. Editing. A well written storyboard holds everyone involved accountable. h�bbbd`b`` Couple more suggestions about things to consider and narrow down ‘ personas ’ of the steps below... Consists of writing, shooting, and post-production to flush out the video production company important in... Production takes so many factors going into your Chicago video production checklist often promotional projects. Organization ’ s business advice – first things first imperfection – a brave new for! 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